Implementation at the new Fresh store, which is 25,000 square feet, marks the first time the technology will be used in a full-size grocery store. Until this week, the cashier-less option was implemented only at the company’s smaller convenience stores, Amazon Go and Amazon Go Grocery, Amazon Fresh stores in the United Kingdom, and third-party retailers.
Some analysts see this as a play for Amazon to increase Prime membership and keep customers coming back. Only Amazon Prime members can use the technology. (Customers are not obliged to use it, and can still check out the old-fashioned way.)Īmazon wants to showcase the software’s “continued ability to scale and adapt to new environments and selection,” said Dilip Kumar, the company’s vice president of Physical Retail and Technology, in a statement.Īs they enter the new Fresh store’s entrance, customers who want to use the Just Walk Out option will be prompted to scan a QR code from their Amazon app, scan their palm or insert the payment card linked to their Amazon account. That store is set to open June 17 in Bellevue, Washington. The company announced Tuesday that will introduce what it calls Just Walk Out technology - which allows customers to pay for their groceries without waiting in line for a cashier - at its newest Amazon Fresh store.
(CNN) - Amazon wants to make grocery shopping as efficient as possible so it’s eliminating checkout lines.
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